The New Year brings oh so many declarations and resolutions about what's going to be different this time around the sun, and none are more pervasive than those from the "TikTok girlies." Gen Z has made its position clear about what's to come. This group drives momentum through their hyperconnectivity, and their likes and dislikes reverberate through the wider culture. Even though they're not widely buying homes, they're influencing those who do.
So, let's take a look at where they're leading us in 2026 and how it relates to real estate.
IN FOR 2026
Analog. They're tired of scrolling and are looking for meaning. They pledge to disconnect, develop hobbies, and lean into the face-to-face.
IMPACT ON REAL ESTATE
Staging homes with tables to play cards, work puzzles, and lay out art supplies will win over video game lounges. Shelves for actual books (gasp!) and fewer tchotchkes will continue to be useful and attractive. I can vouch for this trend. I had a pack of Gen Zs in my house for the holidays, and this was totally what they were into.
IN FOR 2026
Staying in, detoxing, and saving money. Several posts mentioned eschewing the daily coffee shop run in favor of herbal teas, matcha lattes, or brewing the occasional cup.
IMPACT ON REAL ESTATE
Coffee stations have been a mainstay for years, but look for them to become more flexible and less about the mighty bean. Make room for the kettle and whisk. This minimal coffee maker was the holiday favorite in our house.
IN FOR 2026
Another stay home and save trend on the horizon: cutting back on food delivery. Look for more homemade meals. This generation is preparing to sharpen their meal prep skills, and they're finding comfort in the formality of a sit-down meal.
IMPACT ON REAL ESTATE
We'll recall the purpose of the traditional dining room this year, and of course, kitchen space will remain a top priority. The dining table may double as a game table, too!
IN FOR 2026
90's nostalgia has been playing out in the interior design space in 2025, and this will continue into 2026. Martha Stewart (pre-prison era) and Ralph Lauren's classic New England styling are supplanting the "clean girl aesthetic." And, yes, I did see acid-washed "90's jeans" in The Gap this weekend.
IMPACT ON REAL ESTATE
The ruffles and calico are dusted off and will be applied to the walls. Millennial Beige and Agreeable Grey have evolved into grey-based jewel tones, like mauve, sage, and dusky teal. Remember that concrete porch goose your aunt used to dress up for holidays? I saw one gracing the porch of an $800,000 home last week.
If you're Gen X like me... We're back, baby!
